To make sure that your readers keep coming back to your blog, you need to build trust within your blog. When your readers trust you, they might also see you as a mentor and a resource to every questions they had. Building trust is going to build a long term sustainable blog.
Here are some useful tips for building trust when you post your content:-
- send only relevant information that will help your readers see you as an expert in your field
- create an online persona that sets you apart as a live person and not just some plastic corporate face. provide anecdotes, tell people what's going on in your life from time to time, and give them other ways to come to know "you" and not just your blog.
- Do not constantly throw sales pitches. Some of your post should simply be interesting and timely.
- Create free offers that are relevant to your post and give them away with no string attached.
- Always be truthful
- No hype allowed
- Never recommend someone else product or service unless you have used it yourself and find it to be all that the manufacturer or service provider claims that it is
- Respect your reader's time. Keep your post messages short yet punchy.
Don't expect to build trust overnight. It's a time consuming process that will pay off well once it begins to happen. If you think you don't have time, think again. The fact is, the exact amount of time that it takes to build trust is going to pass whether you take the steps to do it or not. The only difference is going to be how profitable your business is at the end of time. It's all up to you.
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