One rarely known way to get backlinks and traffic rushing over to your site is the humble press release.
You may think: Isn't the press release only for corporate or marketing and PR firms out there? Actually the differences are the channel of delivery. For the corporate releases, usually journalists or PR executives are involved.
The Internet businesses on the other hand, uses press releases to shepherd traffic to their sites. When the press release is put online, it is picked up by ezines, and blogs and linked back to your site.
These backlinks are super important because of one purpose: They increase the ranking of the website in the search engines. Let me give you an example. Lets say you send a release on a new product - Train stubborn retrievers. You send your release out to a distribution site, where you place emphasis on keywords such as ' dog' 'train dogs' etc. Now when the site distributes your release, people who key in 'dog' or 'train dogs' will see your release appear in the top few search engine links.
From your release, they will go to your site, and hopefully, make a purchase.
So you see, the press release is important. But please use it sparingly, and only for important stuff such as new product launches and new websites and not trivial matters.
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