Promoting a blog is much easier and faster than promoting a website, because blogs are so interactive. For instance, people can come to your blog, subscribe to it, leave comments on it, and go to their own blogs and write about something that you wrote about, quote you and leave a trackback. This works the opposite way as well.
To promote a blog, there are very specific things you do:
- You ping your blog after each post. You can do this at a site such as http://pingomatic.com/ which will send the ping to multiple blog directories at one time.
- You use social bookmarks each time you make a post, tagging the post with your keywords. You can quickly and easily send out multiple bookmarks at one time by using a free service such as http://www.onlywire.com/.
- You burn your feed at a free site such as http://www.feedster.com/ . This lists your feed in their directory, so that people may subscribe before they’ve ever even visited your blog.
- You visit relevant blogs that belong to others, and leave relevant comments (not comment spam) with a link back to your own blog.
- You quote other people’s blogs – just portions, not the entire post – and link to it using your trackback feature. Your link to that post will automatically appear on their trackback list for that post, if they have enabled trackbacks.
- You use the same promotional techniques that you use for a static website, along with the five techniques listed above.
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