You do not have to be a total expert on a particular subject in order to build a blog around it. The trick is discovering what kind of information people crave and then forming a small knowledge base on the subject.
Forming a knowledge base will familiarize you with the subject material and will allow you to understand exactly what it is that your readers want to read about. Your knowledge base will also serve as a foundation or starting point for your blog. Gradually you will learn more and more about your chosen topic by seeking out additional information and adding that information to your blog.
You can also think of your knowledge base as a sort of road map leading you to more and more information. As time goes on your initial knowledge base will blossom into an impressive array of knowledge and you will become a genuine expert on your topic. In other words, when you are starting out you merely want to convince your readers that you are an expert on your topic and before long you will actually become a certified expert on that topic.
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